Optimarketing: Marketing Optimization to Electrify Your Business by Robert Rosenthal

Author:Robert Rosenthal
Language: eng
Format: mobi
Published: 2014-05-12T16:00:00+00:00

As I’ve said, marketers should be masterful storytellers, providing abundant value while using content to help the business meet objectives. There’s a great – but underutilized – tool to make that happen.

I’m sure you’ve heard of it: web video. Video exploded on the web after YouTube was launched – and after Forrester Research famously said websites containing video were more than 50 times as likely to appear on page one of Google search results than sites without it.

Video communicates in ways more powerful than other options. Yet in most cases the potential of web video on corporate websites has yet to be realized. Very often, extraordinary web video could be the centerpiece of a home page presentation. It could do an excellent job of educating customers and prospects. And compel many viewers to take that next step.

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